Shailesh Dash

Thought Leadership Is a Synonym for Attention

Sunset in the mountains

Personally, I’ve never liked the term “thought leadership.”

It signifies some exalted guru status, and my 20+ years of online content marketing suggest something much less exclusive.

Anyone can achieve business authority with content, if they truly want to. I’ve done it in several industries, starting as a complete unknown in each.

People “who had business ideas that merited attention” Turns out, the term “thought leadership” was coined back in 1994 by Joel Kurtzman, editor-in-chief of the Booz Allen Hamilton magazine Strategy & Business (a content marketing publication itself).

Kurtzman used the term to refer to people “who had business ideas that merited attention.”