Podcasts have rapidly grown in popularity in the UAE in recent years. There are 1.3 million regular podcast listeners in the UAE, according to a 2019 study by markettiers MENA – supported by global podcasting consultancy 4DC, with that number set to boom further.
The study also found that 16 per cent of the adult population tune into podcasts at least once a week, with 92 per cent of regular listeners trusting podcasts more than traditional media.
Rising demand has meant that the number of podcasts has mushroomed, offering insights about different sectors and industries.
Looking at entrepreneurship, for instance, early stage startups make up nearly 50 per cent of the total companies registered in Dubai. The contribution of these businesses towards the annual GDP is massive. However, while registering the business is the first step, what comes next is a complex journey that requires quick decision making, rational business thinking, and expertise.
It is to support budding entrepreneurs through this journey that entrepreneur, author and philanthropist Shailesh Dash launched The Entrepreneurial Dash, a podcast that proffers guidance, advice and motivation.
The podcast, which now ranks as number one in the UAE market under the entrepreneur category (according to April- May 2021 data from Podstatus), enables entrepreneurs to pave their way towards financial freedom.
Each episode of the podcast focuses on various aspects of creating a successful business, with Dash sharing lessons from his 25+ years of experience.
The Entrepreneurial Dash is currently available across 20 platforms including Google Podcast, Spotify, Anghami, and Apple Podcasts, and claims to have reached over 3,00,000 entrepreneurs globally since its launch.
“Through The Entrepreneurial Dash we wish to reach all those curious minds out there through stories that inspire,” says Dash.
“Over the years, I have witnessed several market cycles and economic conditions, helping me build organisations that have stood the test of time. The Entrepreneurial Dash narrates these stories and more, encouraging entrepreneurs to pursue their dream through the means of thought-leading and authentic content.”
In the next few weeks, The Entrepreneurial Dash will be delving into the tech and real estate sectors, discussing trends that can make or break the industry.